This is it - the original (well, very nearly)

Are you East Coast AF? For the record, A and F are just two letters that can mean anything you want them to mean, and it's OK if that changes depending on whether you're talk to your grandparents, or you're with Acadia buddies at a Signal Hill concert at Grace O'Malleys in downtown TO, or whatever East Coast get-togethers you all do out there in Alberta.

It's really exciting to us that Maritimers, Atlantic Canadians, Come From Aways, and other folks with a connection to the East Coast have identified with the spirit of East Coast AF. And even more exciting that you don't shy away from wearing it proudly.

This shirt will give you the chance to rep your East Coast roots (or your love for our beautiful region). Don't worry - this will be a conversation starter.

Designed on the Island. Printed in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we have partnered with a variety of Canadian printers.

Each hoodie is printed when you order it - you won't find these shirts in any stores.

Comfortable. Ethical. Better for the planet.

Your hoodie comes from a Canadian producer, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

You will love this super-soft mid-weight hoodie. It looks great on both men and women, fitting like a well-loved favourite. And it will become a favourite - these hoodies last. Made from 50% cotton and 50% polyester.

This is a regular fit hoodie - you can feel confident ordering your normal retail size.